Yggdrasil and Jade Rabbit leave the station in search of huge Steam Spin wins – European Gaming Industry News


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Blueprint Gaming has reaffirmed its position as the lead developer of Deal or no Deal™ branded iGaming content after reaching a new agreement with longtime licensee and partner Banijay Brands.

The new brand licensing agreement ensures that Blueprint can continue to develop unique content around the popular game show format, with the developer’s next installment Deal or No Deal™: Banker’s Bonanza release scheduled for February 2022.

Following the success of a number of high-impact titles based on Banijay’s Deal or No Deal™ IP for the UK market, the game studio is set to make additional versions available in Canada for its counterpart show The Banker.

This renewed partnership also gives Blueprint access to several new global brand IPs that will further expand the company’s reach into multiple markets and expand its slots portfolio. These include worldwide rights to Big Brother, Black Mirror, The Money Drop and the £100k Drop, as well as the hugely popular hit show Peaky Blinders.

In addition, Blueprint Technologies has extended its existing agreement with Banijay Brands to continue supplying Deal or No Deal™ branded games to the UK land market. The slot machine maker has enjoyed strong commercial success with the brand, with titles such as Deal or No Deal Diamond Jackpots™, Deal or No Deal What’s in Your Box™ and Deal or No Deal Lightning Spins™ proving extremely popular with UK gamers.

Lauren Bradley, Sales Manager at Blueprint Gaming, noted: « To Deal or Not to Deal™ Brand is an important part of Blueprint’s overall identity and content offering, so we are delighted to have entered into this new agreement with Banijay Brands.

“As well as bringing more engaging Deal or No Deal-inspired content to the UK and Europe, this latest deal is crucial in strengthening our global reach by bringing these types of games to Canada. On top of that, we’ll get access to additional IPs that we’re really excited about.

David Purvis, Managing Director at Blueprint Operations, noted: “Within the UK land sector, Deal or No Deal™ still reigns supreme as gamers identify quality brand characteristics to shape an immersive gaming experience.

“The extension of our existing agreement with Banijay Brands is an important step in our product development plans as we seek to create more engaging content for our customer base to enjoy.”

Lex Scott, Commercial Director, games and bets at Banijay Brands, noted: “For years, the Blueprint Gaming and Technologies teams have been developing and distributing quality games based on our Deal or No Deal™ brand. We did not hesitate to extend our partnership with both companies to evolve the brand and take the intellectual property in a new direction.

“We also look forward to working alongside Blueprint Gaming involving several of our other licenses and ensuring that Banijay Brands has a strong foothold across the globe, particularly in the United States and Canada.”

Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the world’s most prominent and creative IP. Banijay is home to over 120 production companies spanning 22 territories and a multi-genre catalog offering over 120,000 hours of exceptional original programming. With unparalleled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and games.

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