Watch out, Google – Others might be coming for your spot, as 40% of Gen Z prefer to use TikTok and Instagram for search


Google holds the throne as the top search engine, but according to Initiated, TikTok and Instagram could come for its place.

According to data revealed by the search engine, nearly half of Gen Z — including ages range from seven to 25 – prefer to use TikTok and Instagram instead.

“Something like almost 40% of young people when they look for a place to have lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram,” said Prabhakar Raghavan, senior vice president of Google, according to the output.

Friendly competition

Much like its competitor YouTube, the video app has become a hub for users looking to search almost anything.

From deep dives into little-known facts to makeup and hair tutorials, TikTok Deals those in the app a sense of ease when searching for videos, knowing that the time range will never exceed the last increase of 10 minutes.

In fact, research suggests that by 2024, TikTok will overtake YouTube’s ad revenue.

To clear things up a bit, Google bought YouTube for $1.65 billion almost 16 years ago. Investopedia reports.

In September 2021, it was reported that the company was still reaping the profits from the purchase, with YouTube contributing nearly 11% of its overall revenue.

Set trends

As one of the fastest growing social media sites, TikTok has pushed the needle forward, inspiring apps like Instagram and Snapchat to introduce features which reflect their abbreviated video content.

Follow TikTokers

For Google, the discovery of such data encouraged the Alphabet-owned company to ramp up its cookies before they crashed.

“We face strong competition from a range of sources, including general and specialized search engines, as well as dedicated apps,” Raghavan explained.

As the company looks to the future, the leading search engine has detailed its plans for attract a younger audience, which includes the ability for users to pan their camera across an area to activate a feature that “instantly gleans information about multiple objects in a larger scene”.

If you don’t remember, TikTok’s growth started during the pandemic when people flocked to the app for entertainment during lockdown.

Now, it seems only a matter of time before the platform eventually overtakes all of its superiors.

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