Top Marketing Trends | Ratchet+Wrench


Digital marketing is quite simple. Get found online and get more customers. But, navigating this route can be a little more complex than you think. Autoshop Solutions can help boost your brand with truly powerful marketing solutions. We help our clients increase their call volume, grow their ARO by finding the right customers online, and help them rank on Google with our marketing services. It all adds up to our customers continuing to grow their business.

Since joining our RPM program, Dynamic Automotive has seen an increase in web traffic and new customer calls. They have grown from three to five locations since joining Autoshop Solutions in 2015. Dwayne Myers, Owner/Managing Partner, said, “Customers can find us much more easily; they know what we’re doing. Autoshop Solutions conveys our message in a professional and in-depth way and gets to the details that people need to know that we can do for them.”

Everyone wants new customers, and with the rise of the internet, what better way for players in the automotive industry to tap into some really powerful marketing. But how do you do that? Autoshop Solutions VP of Revenue Tony Mercury discusses the top trends that help a store succeed. It takes us on a new customer journey with ten ways to navigate digital marketing.

1. Website

Did you know that mobile traffic accounts for 50% of all traffic? The trend for 2021 is for voice searches on a smart device, with 50% of internet users using voice. Only 60% of those searches answer accurately. Make sure your site is mobile friendly!

2. Unique Content

It is essential to have unique content. And it means more than just words.

Your content should report to search engines and tell what your business does.

  • Be authentic and tell your story.
  • Work with an editor.
  • SEO optimize your content with keywords that represent your business and the services you offer.

3. Blogs

Blogging shows your customers that you are a trusted expert and know how to diagnose the problem and fix it. Google indexes your business and shows how your content is read, but don’t duplicate content.

4. Videos

Wondering what kind of content to create? Here is your answer:

  • YouTube is the second largest search engine in the world and the second most visited site after Google.
  • YouTube is the second most popular social media platform with 1.9 billion users.
  • Every minute, 400 hours of videos are uploaded to YouTube.
  • Seventy percent of YouTube views come from mobile devices.
  • 90% of customers say videos help make purchasing decisions.
  • There are four times as many buyers who prefer watching a video about a product than those who would rather just read about it.
  • Sixty-four percent of customers often buy a product online after watching a video about it.

5. Google My Business (GMB)

How is your business listed and can your customers find you? You can interact with customers on Google for free.

6. Name Address Telephone (NAP)

About 60% of business listings are inaccurate, and nearly 65% ​​of similar businesses in your area have better reviews. Make sure your name, address and phone numbers are listed correctly and you can be found.

7. Social

Facebook remains the most popular social media platform, with nearly 80% of online adults using it. More than 50% of them use it several times a day.

8. Creating Paid Ads

Pay-per-click (PPC) and customer reviews are two ways that can boost your business or break it. Consider getting a PPC ad and see how your business grows.

9. Notice

Get customer reviews and make sure you get good ones. Only 18% of customers say they don’t read online reviews of local businesses. This means you have an 82% chance that someone else is affecting how your potential customers perceive your business.

10. Direct Mail

Direct mail can help you with your multi-channel marketing efforts by targeting a specific region or audience. Someone out there is looking for you, so let Direct Mail show them you’re in the neighborhood.

Maximizing your marketing efforts is key to ensuring your business grows and thrives. It takes a lot of time, effort and knowledge, but our team of experts can help you with all the essential marketing services.

Myers was repeatedly asked if he regretted choosing Autoshop Solutions. “I have one regret, and that is that we didn’t accompany them sooner,” admits Myers. “If you think about it, and you don’t even think about it, do it, and you will be satisfied with the result.”

Learn more about Autoshop Solutions and digital marketing by visiting autoshopsolutions.com.

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