With everything now online, social media marketing is quickly becoming the most preferred marketing method in the world. It’s no longer enough to have quality content if you can’t back it up with robust SEO strategies.
Good social media marketing practices rely heavily on the proper use of SEO. This is because when SEO best practices are followed, the quality and quantity of traffic received by a website or webpage increases dramatically.
If you want to become an SEO specialist, there is no better time than now. Here are the best websites to help you learn and master your SEO game.
Google is the most popular search engine today. Therefore, it makes sense to learn how to optimize searches for Google and do it at Google’s own Analytics Academy. Here you can improve your SEO and analytics skills using free online courses provided by Google.
You can start by learning all about Google’s measurement tools for more in-depth information. These tools will come in handy when creating smarter advertising campaigns. In addition to being an authority on SEO, the Analytics IQ exam from the Google Analytics Academy is an industry recognized qualification.
To prepare for this certification exam, you must complete the Google Analytics Beginner’s Course and Google Analytics Advanced Course. Plus, you can access his mini-courses on YouTube and fall back to the blog for additional reading, best practices, and industry trends.
As HubSpot is an international leader in marketing and sales, HubSpot Academy is a great place to learn everything you need to know about SEO. Here you will have the choice between full certifications, methodological training programs and quick hands-on lessons, 100% free and online.
In addition, you will have unlimited access to these courses, so you can consult them at any time. Perfect for marketers, content creators, and anyone looking to get their SEO game right, HubSpot Academy’s certification courses cover website optimization, link building, keyword research and all of the above. other related topics.
You can always consult the course schedule before choosing a course. In addition, each course includes video lectures, quizzes, exercises and lesson plans, ensuring an interactive learning experience.
With free access to over 16,000 courses led by industry experts, LinkedIn Learning helps you take your skills to the next level. You can access LinkedIn Learning’s extensive SEO educational material in the form of stand-alone online courses or pre-designed learning paths.
While the courses cover specific topics, the learning paths provide you with a comprehensive and structured learning experience to become an SEO expert or a digital marketing master. From essential SEO techniques to marketing tools, SEO Learning Paths cover everything you need to gain maximum search engine visibility.
You can even access exercise files to apply your new SEO skills and at the end of each course you will have a chance to earn a certificate or badge.
Leveraging SEO fundamentals is a skill, and LinkedIn Learning helps you master this skill. You can learn how to perform keyword research, build internal and external links, plan a long-term strategy, implement fundamental optimization strategies and techniques, and much more.
Wordtracker Academy is best known for its keyword tool which improves search engine rankings while helping online marketers discover new profitable market niches. Trusted by SEO professionals, Wordtracker gives you an edge and helps you drive more targeted traffic.
However, that is not all that Wordtracker is known for. Wordtracker Academy offers specialist guides in seven categories namely Keyword Research, SEO, Website, Marketing, Google, Social Media Marketing, and Content.
With Wordtracker Academy, you can start with fundamental analytics like site optimization and page optimization, or learn advanced techniques to improve your online presence.
No matter where your interest is, you don’t need any prior experience to get started, and Wordtracker’s 28 expert guides can help you improve your SEO skills in no time.
Being a dedicated SEO platform known for its SEO marketing software and the largest community of SEO experts, Moz Academy courses are popular and trusted around the world. It offers a wide range of training courses, and you can find them in the course catalog.
To find a suitable course, you can start by choosing your difficulty level, preferred SEO topic, and course type. Moz Academy offers three types of courses to choose from.
While a series covers multiple courses and is similar to a learning path elsewhere, Certifications are learning paths with valid certifications. If that wasn’t enough, the site offers another type where you can level up in 90 minutes or less.
Additionally, the Moz Blog is a useful resource on search engine optimization, its best practices, and the latest trends. It helps you keep up with the ever-changing trends in the SEO industry so that you are always ahead of the curve.
Recognized by the world’s biggest brands, Semrush is known for its award-winning toolkits and SEO suite that help industry professionals check their website traffic, improve rankings, and hone their digital marketing game. That’s not all.
What makes Semrush special is its incredibly useful SEO resources. From downloadable guides and eBooks to educational webinars and case-based podcasts, Semrush has everything you need to improve your SEO skills and broaden your scope. In addition, Semrush’s Academy allows you to acquire vital skills with leading experts in the field.
Watch lessons, explore additional reading material, get practical tips, and take quizzes to take a course and earn certification. The best part is that all of these resources, courses, and certification exams are completely free as long as you are a registered user of Semrush.
Improve your SEO game at your own pace
The best thing about all of these sites is that you can learn SEO and improve your digital marketing skills at your own pace. Most of the courses on these sites are 100% free and can be viewed anytime, anywhere. Plus, you don’t need any prior experience to start your journey and become an SEO specialist.
While courses, video lectures, and certifications train specific skills and bring you praise in your field, blogs, podcasts, and webinars keep you up to date with the latest industry trends and SEO best practices.
Have you ever wondered what an SEO specialist does? Now is the time to find out and maybe start becoming an SEO specialist.
About the Author