PUNJAB POLL 2022: Not tech-savvy, many find online awareness a task: The Tribune India


Sukhmeet Bhasin

Tribune press service

Bathinda, January 11

Leaders of various political parties find it difficult to have a meaningful conversation with their constituents online.

SAD leader and former MPP Sarup Chand Singla said: “With the Election Commission banning physical campaigning for elections, I have put in place the system required at home to run a digital campaign. However, this is not easy to do, especially if you are not already used to it.

Bathinda (rural) Congressman Harvinder Laddi said: “A relative of mine is running my social media campaign. Our segment is a rural area where people are not very tech savvy. Because physical campaigns are prohibited, we don’t know how to connect with them. “

“Terms like virtual gatherings, social media influencers and digital outreach, etc. have many baffled likely candidates. I get calls from these people asking me what the different options are available for digital campaigns, ”says Pushpinder Singh, owner of an IT company.

However, some tech-savvy leaders have already launched their virtual campaigns. One of them is singer Sidhu Moosewala. He created the “Mansa da Sidhu” Facebook page where he uploads his video messages, highlighting his priorities on various topics.

Several candidates fear that if the restrictions continue beyond January 15, it could have a negative impact on voter turnout.

Hard in rural areas

Our segment is a rural area where people are not very tech savvy. With physical campaigns banned, we don’t know how to connect with our constituents. Harvinder Laddi, Cong

It is not easy

I have installed the system required at home to run a digital campaign. However, this is not easy to do, especially if you are not already used to it. Sarup Chand Singla, SAD

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