Platform (mobile, desktop and laptop) and advertising model (CPM, performance, hybrid)


DUBLIN, September 8, 2021 / PRNewswire / – The “Global Internet Advertising Market Report 2021-2027” report was added to ResearchAndMarkets.com offer.

The global internet advertising market held a market size of $ 345.33 million in 2020 and should reach $ 1,503.20 million by 2027. The global internet advertising market is expected to grow at a CAGR of 24.7% during the forecast period.

Internet advertising uses the Internet as a platform to send promotional and marketing messages to customers. The continuous growth of internet users around the world is one of the most important factors fueling the growth of the online internet advertising market.

Businesses use internet advertisements such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through email newsletters, search engines, relevant websites, and online magazines and newspapers to reach the right customer at the right time.

The continuous increase in internet penetration across the world has presented an excellent opportunity for internet advertising. The growing trend of blogging on social media has also attracted a great deal of attention from the young population in recent years, which has resulted in increasing effectiveness of internet advertising.

Whereas the lack of technological awareness regarding internet usage in developing and underdeveloped countries is holding back the growth of the market.

A significant number of investments are made by market players to provide additional functionality to Internet advertising platforms to better meet the needs of their customers.

Growth influencers

Continued growth in the number of internet users around the world is driving the demand for internet advertising

One of the most important factors fueling the growth of the internet advertising market is the development in the number of internet users, coupled with the increasing adoption of smartphones. The introduction of 5G technology is expected to foster further growth in the number of Internet users in the coming years.

The Covid-19 pandemic will transform advertising platforms in the years to come

The growing number of coronavirus cases across the world has resulted in complete lockdowns in various countries around the world. This has resulted in the transformation of the physical market into a digital space. Consumers’ attention has shifted to online shopping. This has resulted in a huge increase in the use of internet advertising by businesses.

Lack of awareness of online shopping among older generations is expected to dampen market growth

Lack of awareness of online shopping and the use of smartphones and laptops among the elderly population is one of the most important factors to recycle market growth. The buying behavior of the older generation is more prone to traditional advertising media, which creates a barrier to market growth.

Competitive landscape

The top 5 market players captured a cumulative share of nearly 71% in 2020.

The main players operating in the market are: Adobe Systems Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc., Baidu, Inc., Facebook, Inc., Google LLC, Hulu LLC, International Business Machines Corporation, Microsoft Corporation, Twitter Inc., Verizon Communication Inc.

Main topics covered:

Chapter 1. Research framework
1.1. Research objective
1.2. Product presentation
1.3. Market segmentation

Chapter 2. Research methodology
2.1. Qualitative research
2.2. Quantitative research
2.3. Distribution of the main respondents to the research, by region
2.4. Hypothesis for the study
2.5. Market size estimate
2.6. Data triangulation

Chapter 3. Executive Summary: Global Internet Advertising Market

Chapter 4. Global Internet Advertising Market Overview
4.1. Industry value chain analysis
4.2. Advertising Industry Outlook (USD Billion), 2017-2027
4.3. PESTLE analysis
4.4. Porter’s Five Forces Analysis
4.5. Market dynamics and trends
4.6. Assessment of the impact of Covid-19 on the market growth trend
4.7. Market growth and outlook
4.8. Competition scoreboard

Chapter 5. Global Internet Advertising Market Analysis, By Platform
5.1. Key ideas
5.2. Market Size and Forecast, 2017 – 2027 (USD Million)

Chapter 6. Global Internet Advertising Market Analysis, By Advertising Model

Chapter 7. Global Internet Advertising Market Analysis, By Ad Format

Chapter 8. Global Internet Advertising Market Analysis, By Ad Type

Chapter 9. Global Internet Advertising Market Analysis, By Company Size

Chapter 10. Global Internet Advertising Market Analysis, By Industry

Chapter 11. Global Internet Advertising Market Analysis, By Region

Companies mentioned

  • Adobe Systems Inc.
  • Alibaba Group Holdings Limited
  • Amazon Web Services, Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • Hulu SARL
  • International Business Machines Corporation
  • Microsoft Corporation
  • Twitter Inc.
  • Verizon Communication Inc.

For more information on this report, visit https://www.researchandmarkets.com/r/rqwrnz

Media contact:

Research and markets
Laura Wood, senior
[email protected]

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SOURCE Research and Markets

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