ALEXANDRIA, Va.—Convenience retailers now have a new tool to help them succeed in the increasingly complex and digitally driven retail landscape. The National Association of Convenience Stores (NACS), the global trade association representing the convenience and fuel retail industry, and SOCi, the marketing platform for multi-location brands, announced the launching THRIVR™ today at the NACS Show in Las Vegas.
THRIVR is an exclusive localized marketplace solution that can help NACS members create a streamlined and amplified localized marketing strategy. THRIVR allows members to manage each of their locations’ local pages and local listings across digital platforms, while providing search, social and reputation management insights that are essential to improve marketing strategy and location visibility.
THRIVR unifies digital and convenience retail by giving NACS members a single place to update and manage key location information that is served in over 100 of the major directories and search networks like Google, Facebook, Waze , Apple Maps and Yelp. THRIVR provides the tools and functionality to create, market and promote relevant local information and content to help retailers better serve and reach customers in their unique market area.
“For nearly 100 years, location has been fundamental to the convenience store offer. In today’s digitally driven retail landscape, local search is playing an increasingly important role in how consumers find and select fuel, food and convenience deals. THRIVR enables retailers to combine the best of traditional retail excellence with powerful digital tools that will amplify a store’s reach in all the ways customers interact with brands today,” said Henry. Armour, President and CEO of NACS.
More than 85% of customers say they use social media to discover and consider or buy, according to global market research firm Forrester. Additionally, 70% of consumers turn to social media for customer service issues, according to Social Media Today/Market Force.
“Retail success today is driven by digital customer engagements. SOCi enables easy management of the buyer’s journey, even as it continues to evolve across different channels,” said Afif Khoury, Founder and CEO of SOCi. “We are excited to power THRIVR with the tools, resources and strategic insights from the SOCi platform, enabling the implementation of a large-scale localized marketing strategy for convenience and fuel retailers.”
Localized digital marketing generates higher traffic, engagement, and sales conversion potential than business content alone. Businesses in Google’s 3-Pack, where only three businesses are featured in the top local search results, receive 126% more traffic and 93% more actions (calls, website clicks, directions) than companies ranked immediately below, according to SOCIs 2022 Locational Marketing Benchmark Report.
Additionally, new national consumer research from NACS found that consumers are using digital platforms to make purchasing decisions. Two in three consumers (67%) say they use voice-enabled personal assistants like Siri and Alexa, and more than one in four say they use these assistants to research products (27%) and find stores or businesses (26% ) . Most consumers (58%) say they write online reviews of businesses, and 52% say positive reviews make them trust the store more.
Troubleshooters can visit the THRIVR booth today at NACS. Around 24,000 attendees are expected at the NACS show, which runs October 1-4 in Las Vegas. More information about THRIVR is available at www.convenience.org/THRIVR/.