LinkedIn Reports Demand for ‘Creative’ Jobs Has Tripled


A new report from LinkedIn shows job postings have tripled for creator-related roles as brands invest in new ways to drive engagement.

The growth in demand for creators is fueling an entire ecosystem of new jobs, says LinkedIn.

In addition to hiring creators themselves, companies are hiring for administrative and support roles such as creator managers, creator educators, creator partnerships, and more.

Employment opportunities in the creator economy are most abundant in the technology and information sectors. Social platforms such as TikTok, Instagram and YouTube are some of the most used by companies hiring creators.

The second-largest sector for creator-related jobs is advertising services, indicating that companies are looking for new ways to get their messages across online.

Here’s a comprehensive list of the top ten industries with the most open jobs for creators.

Top 10 industries for “designer” jobs

The following list is ordered by the number of paid job postings in the United States on LinkedIn with “creator” in the job title during the January through May periods for 2021 and 2022.

LinkedIn ranks industries based on the number of creative job postings this year.

  1. Technology and information
  2. Advertising services
  3. Staff and recruitment
  4. Online learning providers
  5. Computer services and computer consulting
  6. Musical groups & artists
  7. Media & telecommunications
  8. Clothing and fashion retail
  9. Computer and electronics manufacturing
  10. Food and beverage services

You might notice that the growth of designer jobs is not limited to image-driven industries like fashion, travel, restaurants and others.

Many industries today are looking for creative talent to help produce content for social media.

If you’re wondering what an IT service builder does or what a staff and recruitment builder does, search for a related keyword on TikTok.

Here are some examples of what comes up when you search for “information technology” and “recruitment”.

Screenshot of the TikTok mobile app, July 2022.
LinkedIn reports that demand for jobs from Screenshot of the TikTok mobile app, July 2022.

Most of the best videos are about helping the viewer learn Something. This includes sharing tips, how-to demos, and other tips about their industry.

Internet users today are growing up using apps like TikTok as a search engine. They want to consume the information quickly and in a video format.

Companies are responding to demand by producing their own short vertical videos to share on TikTok, Instagram Reels and YouTube Shorts.

The growing demand for creators to produce said content aligns with the shift in search behavior we reported last month.

The brands that adapt to this change early are the ones that will maintain their influence with a new generation of consumers.

If you’re currently in the job market or looking to up your value in your current position, learning a few creative skills to add to your resume can help you stand out.


Source: LinkedIn

Featured image: metamorworks/Shutterstock

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