Ipsos Promotes Polyak for President of NA Analytics
May 19, 2022
Ipsos has appointed Mark Polyak as President of North America Analytics, with a key role in integrating “multi-source, real-time, data-driven and actionable insights” into core group operations. He was previously Chief Analytics and Data Officer at Ipsos Public Affairs.
Polyak, who will also join the North American leadership team, has fifteen years of experience in real-time analytics and, since joining the global group, has led initiatives such as the 2020 Policy Atlas. and the COVID-19 Biomonitoring Atlas. As SVP at Ipsos US Public Affairs, he founded the Risks Analytics (RAD) division, which combined survey and non-survey data feeds for geopolitical forecasting and global risk management. Prior to Ipsos, he worked as an EVP at Courage Services, a subsidiary of defense outsourcing company CENTRA Technology, and he holds three US patents focused on real-time integration of streaming multi-sensor data.
In his new role, effective June 1, he will advise key clients, provide thought leadership on “in-the-moment” intelligence and accelerate the transformation of Ipsos’ digital analytics. He will also oversee the creation of an Analytics Center of Excellence for Ipsos North America. Polyak says part of its mission will be to create a “SWAT team” of multi-stream data integration experts, for rapid response, assisting with strategic initiatives and finding solutions.
Lorenzo Larini, CEO of North America, comments, “Mark has brought tremendous knowledge, data-driven product innovation and expertise to public affairs. Having him lead this important cross-business unit function will allow us to leverage and more effectively position Ipsos’ data and analytics skills, platforms and solutions to address high-level business issues. C-suite in a more integrated and frictionless way for everyone. our clients’. He adds: “Ipsos is uniquely positioned to provide a comprehensive, data-driven understanding of people. Actionable human insights in their totality: people as consumers, citizens, patients and professionals, and the powerful interrelations of this multi-dimensional perspective, as boundaries continue to blur.”
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