You might have the most beautiful website in the world, but without solid, relevant content filling its pages, few visitors will see it. To help you get the traffic you want on the site, we’ll reveal several tips for your content to follow.
Tips for creating content that drives traffic
Having great content is a great way to drive organic traffic to your website. Here are some tips that can help you create quality content that attracts visitors initially and keeps them coming back for more.
Pay close attention to your titles
People are looking for instant gratification these days. Instead of clicking on various links to find out more about what they’re looking for, a visitor is more likely to browse search result headlines and pick the one that catches their eye the most. For this reason, you will need to make sure that your titles are all they can be. Otherwise, even a fantastic and detailed article can go unnoticed.
Writing catchy titles can take a ton of practice, but tools like Sumo’s free title generator can make it easier. Use it or something similar to practice your headline writing skills, or go to your competitor’s sites to see what they’re writing. While you shouldn’t copy them, you can get a quick idea of what’s working in your industry.
Read: Common SEO mistakes
Create useful content and answer questions
One of the easiest ways to create traffic-generating content is to answer a question:
- We ask a lot
- Not having answered correctly
By answering this question correctly with your content, you can step in to save the day and be seen as an authority figure who can help people with other questions and needs.
Google and the other search engines have one main function: to give people answers to the questions they have. If your content provides these answers, search engines will send visitors to your site.
As to how to find the questions to answer, that takes a multi-pronged approach. Firstly, it helps to know and understand your audience, so that you can address their needs, fears, issues, etc. Second, you can use keyword research tools to make the job much easier.
And third, you can find questions to answer by using a search engine yourself. For example, you can go to Google and type in a question that your audience might have. From there, you can find lots of other questions they ask, so you can start creating content that answers them.
When creating Q&A content, here are some simple steps you can take:
- Find a popular question relevant to your audience by doing keyword research through a tool, search engine, etc.
- Answer this question with an in-depth, keyword-rich article that is long enough to provide the reader with the necessary details and be picked up by search engines.
- Edit and publish the article on your site.
- Repeat steps 1 through 3 for future content, making sure to choose new questions, so your site does not become stale.
Read: Tips for content marketing
Create list messages
Have you noticed how some sites like Buzzfeed love to use numbers in their headlines, like 28 graphics that will help you start eating healthier immediately? These are list messages, and they’re all over the internet for one main reason: Numbers grab attention and work wonders as a psychological trigger.
By putting a number in the title and creating a list article, you are letting the reader know that your content packs a punch – it gets its money’s worth. And in terms of usability, list posts are generally easy to analyze, which is essential in an age when we have so much (or too much) information at our fingertips.
Use long content
Does all of your content have to be a certain length? Not necessarily, as long as you cover the topics entirely and give your visitors the answers they want. However, research shows that longer content can be more beneficial for a variety of reasons. For starters, longer content tends to rank better than its shorter counterparts. It also tends to be more thematically relevant, which Google takes into account when ranking. Long content can increase conversions by being more compelling to customers, and it can also lead to more social shares.
Include Evergreen Content
While it’s a good idea to create new content to keep your visitors on their toes, persistent content is a must. What is persistent content? It is something which remains relevant over time and which never perishes, unlike newspaper articles. Examples of evergreen content include reference guides, tutorials, product reviews, information you’ll find in an encyclopedia, and frequently asked questions.
By having such content on your site, you can reap multiple rewards related to traffic through new leads, search traffic, and social shares. Beyond these benefits, evergreen content can also fill your site with pages of lasting value, build authority, educate visitors, and attract links.
To put it simply, think of permanent content as questions people will always ask. By responding to them, you can get a steady stream of traffic now and in the future. But since information can sometimes change, make sure yours is updated as needed.
Attract influencers with your content
Influencers are highly followed people who can quickly get tons of likes, shares, and links to their content. If you can leverage influencers for your own content, you can get a huge increase in traffic in no time.
To gain approval or attention from an influencer in your industry, you’ll need to create content that interests them. To do this, use an influencer finder or search for their direct email address. Take a look at their social networks and identify hot topics that they focus on more than others. Once you find that common theme, tackle it with your content. Then do your best to make sure the influencer sees your content, so they can share it with their large audience.
Read: Best Social Media Optimization Tips
Reuse your existing content
Constantly creating new content can be time consuming. And while it is necessary, you can give yourself a break while increasing your site traffic by repurposing existing content in other mediums.
For example, you can convert an existing blog post to a podcast, which turns one piece of content into two and gives your audience multiple platforms to choose from. You can convert an existing slideshow to an infographic, put images on a Pinterest board, turn webinars into videos, use stats to create Twitter threads, e-book interviews, and more.
To be coherent
There are two main reasons to be consistent when posting your content. First, it creates a model that your audience can follow and hope for. And second, consistency tells Google that you are a trusted source of information.
Since posting content can get complicated and confusing, your best bet for maintaining consistency is to use a content calendar. Such a tool makes it easy to plan your content and visualize how it will be made public.
What can you use as a content calendar? It’s up to you, but some popular choices include a good old pen and a piece of paper, a spreadsheet, an editorial calendar, or a project management app like Asana or Trello.
Read: Best SEO software for 2021 (paid and free tools)