You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS).
Ideally, you should select a platform that allows you to optimize the technical and on-page SEO of your website.
Mordy Oberstein, SEO Brand Manager at Wix.com, joined me on the SEJ Show to discuss where CMS is heading towards SEO and what to look for in a SEO-friendly CMS solution. SEO.
You will get an overview of a good CMS that will cover the technical details that ensure your site appears on a search.
Each platform has its logic. It’s like using an SEO tool. –Mody Oberstein, 33:36
There are SMBs that don’t have the luxury of paying, you know, hundreds of dollars an hour for an SEO to happen. But a good CMS will take care of the technical stuff to get your site indexed. –Mody Oberstein, 8:38
Those 60% of a customer base, you wouldn’t expect them to be able to implement the most advanced custom SEO settings. Giving them the opportunity to rank is the first step. –Loren Baker, 1:05 p.m.
00:00 – About Mordy
08:26 – How many users are business owners?
18:27 – How integrated is PageSpeed in Wix?
24:30 – Advantages and disadvantages of closed and open CMS.
29:57 – About WordPress plugin vulnerability.
32:21 – Weaknesses of closed CMS solutions compared to open CMS.
34:31 – Differences Mordy noticed when working for tools like Semrush and Rank Ranger compared to CMS brands like Wix.
39:52 – Mordy Tools worked on the Wix backend.
41:39 – The best SEO toolkits.
45:24 – Is Mordy an active user of Bing Webmaster Tools?
SEO Clarity – https://www.seoclarity.net/
Wappalyzer – https://www.wappalyzer.com/
Detailed – https://detailed.com/
Google Search Console – https://search.google.com/search-console/about
SEO Rant Podcast – https://www.theseorant.com/
There are so many investments, whether it’s Shopify or Wix or anything around SEO. But, just from our userbase, the hottest topic among our users is SEO, hands down. –Mody Oberstein, 14:48
Performance, for me, is a conversion issue. More than an SEO issue. –Mody Oberstein, 21:46
There are great SEO tools out there that have horrible uses. And then some have great usability, but maybe not the best data. And then some may not have the best of both worlds, but it works both ways. So it’s all about finding your sweet spot. –Loren Baker, 34:00
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Contact Mordy Oberstein:
Mordy is a seasoned SEO expert and an integral part of the Wix brand. He is currently Head of Branding and previously served as the company’s SEO Liaison and a member of its SEO Advisory Board.
As a communications consultant, Mordy also explains how companies use Semrush to gain visibility with their competitors.
As an SEO expert, he has also created podcasts and Twitter chats to bring awareness and knowledge about this topic into everyone’s lives!
Connect with Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/
Follow him on Twitter: https://twitter.com/MordyOberstein
Visit his website: https://www.mordyoberstein.com/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker