This post was sponsored by Bright Data. The opinions expressed in this article are those of the sponsor.
Wondering how you can easily beat your competition without adding another tool to your marketing stack?
The answers to how your competitors are beating you are available to you – for free.
In the SERP data on the SERPs.
What is a SERP and how does it help me beat my competitors?
Search Engine Results Pages (SERPs) are the results displayed when you search for anything on search engines like Google, Bing, etc.
SERP data is the information located within each individual result on the SERP.
This data is free public web data that can help you improve and strengthen your position in search engines around the world.
You can pull SERP insights from paid and organic search results and get full visibility into what your competitors are doing.
You can use SERPs to:
- Discover hidden trends.
- Improve paid advertising.
- Expose content gaps.
- Understand how content performs across regions.
But how can you easily find this information to improve your content?
Have it automatically collected by a SERP scraper.
Get the data right away, so you can start building your SEO strategy faster.
Easily collect free competitor information using SERP scrapers
SERP scrapers, or SERP IAs, can easily and automatically collect SERP data from different search engines.
Long story short, there’s a lot of interesting data to collect, due to the various factors that affect a SERP, such as location, search history, and device.
These ever-increasing factors continue to complicate the manual collection of SERP data.
With SERP scrapers, you no longer have to do it by hand.
Instead, these SERP AIs allow you to automate the data collection process, pulling web data from countless different sources at once, in real time, to collect large volumes of data.
In return, you get more visibility into competitor research as the scope of the job increases – and overall, you save time.
Automate competitor research and free up bandwidth with SERP scrapers
To fully automate SERP data collection, companies run their SERP scrapers through public web data collection frameworks.
SERP scraper automation can help you:
- Instantly see what SERP content is performing for your competitors.
- Geotarget user requests to understand different targeting techniques.
- Understand SERP intent from every angle, right down to how a device meets user needs.
- Unlock content behind walls that block search engine crawlers, like CAPTCHA resolution.
How to set up your own SERP scraper
Some businesses create their own SERP scrapers from scratch, but it can take time.
Fortunately, there are other faster options.
Use SERP APIs
Many web data providers offer SERP APIs that require little or no coding experience to collect web data from results pages.
These tools are specially designed to target all major search engines and automatically extract data from results pages.
Once you’ve chosen your SERP scraper, it’s time to set up the AI and start accessing free competitor data.
Configure your search settings
Using your SERP API dashboard, you will be able to designate different parameters for search requests, customized to your workflow and data needs.
You can choose specific settings for your scrape, such as:
- Language used.
- Search filters.
- SERP in safe mode.
- Device used.
- SERP features, such as maps, shopping, hotels, flights, news, etc.
Increase SERP Access
Similar to data collection infrastructure, some SERP AI tools have unblocking technology to help your scraper search like a real person.
Your scraper should be able to bypass CAPTCHA checks to help you get the full competitor breakdown.
Configure Automatic Algorithm Updates
The SERP API you choose should be able to update when changes are made to the results page by search engines.
This is especially useful as constant changes are made to the structure and algorithms of SERPs, and new features are added to these pages with increasing frequency.
If your scraper is not up to date, it will either return inaccurate data or it will be unable to read the page and provide the data the request wants.
What to pay attention to if you are creating a SERP scraper internally
If you were to build a scraper in-house, you would need to manually update the scraper code regularly to ensure it matches the structure of the website.
However, when using a SERP API designed by a web data provider, you don’t need to worry about this process.
Providers typically monitor changes to all major search engines and update the scraper accordingly to ensure accurate and uninterrupted real-time data collection.
How to Compile SERP Data Using a SERP Scraper – A Simple Example
Suppose you want to collect public web data about a hotel, including prices, availability, reviews, etc.
How to Hand Conduct SERP Research on Hotel Competitors
If you were to manually research this SERP, Google Search and Google Travel are great tools to use to uncover free search and data.
- Enter the hotel name in Google search.
- Note the first details in the resulting Knowledge Graph, such as reviews, specific check-in and check-out dates, and number of guests.
- Compare prices to understand what competitive packages you can offer to compete.
- Discover the popularity of reservations to drive your own campaigns and sales.
- Keep manually diving deeper and uncovering more data.
From there, you can start building your strategy, which will open up more possibilities to manually research more options and data points.
How to Automatically Perform SERP Searches on Hotel Competitors
Thanks to the SERP API, you can do all this automatically.
- Steps 1-5 are supplemented by SERP APIs and include new parameters, such as price comparisons, dates, age of guests, whether free cancellation is included, and more to collect price combinations additional.
Competitor research is for you, so you can start creating your new strategy.
An example of what this research would look like can be found here.
Make it easy: let us scrape the SERPs for you
Basically, in today’s world, SERP data provides the building blocks and direction for digital marketers to improve their search engine rankings around the world. For this reason, a massive amount of public web data is needed.
In order to automate this web scraping process, companies are using SERP scrapers designed by web data providers to extract accurate results from the web in real time, which has greatly improved the manual process behind this task.
Overall, with the help of web data providers, collecting large amounts of SERP data is a much more manageable task than it was even a few years ago, and now businesses can s sit back, relax and watch the data roll by. in – saving both time and effort in the long run, and helping businesses focus on what matters most: information.
For more information on how web data collection can help your business, please visit Light data.
Featured Image: Luminous Data