H&M Cherish Waste Exhibition | Chelsea Sustainability Initiative


H&M is proud to present the Cherish Waste exhibition. To celebrate the launch of the Innovation Stories Cherish Waste Collection, the fifth drop of its sustainability initiative, Innovation Stories, which launched in the US and California on May 5 on www.hm.com, H&M has transformed Studio 525 in New York in an immersive experience championing the impact of sustainable choices.

April 29 – May 1 | 10 a.m. – 6 p.m.
H&M Cherish Waste Exhibition
Workshop 525
525 W 24th Street, New York, NY

Through Cherish Waste, a collection that embodies love and intimacy, H&M shows how sustainable materials and processes require finding new love for the old. Each installation in the exhibition shows how the fashion industry can reconstruct the system using avant-garde materials and innovative technologies.

The first step
Upon entering the lobby, guests will find a floor-to-ceiling installation wall made entirely of wire mesh that functions as a laundry basket to collect recyclable materials. Guests are asked to donate clothing in lieu of an entry ticket. Using the very basics of a wire basket and simple donations, it symbolizes the first step in the journey to sustainability – stripping away the essentials, be it materials or clothing, and not proceed only with what is necessary before rebuilding in a beautiful and conscious way

Love Notes | wholeheartedly
Penetrate the heart of the collection: surrounded by a warm glow and soft materials, listen to the speakers project the voices of different people, varying by gender, sexuality and origin. Each voice, or duo, shares a note of love inspired by the labels inside Cherish Waste garments and echoing the ethos at the heart of the collection. The sonic resonance, orchestrated to sound like music, will remind you that the circle of sustainability begins and ends with love.

There is no competition in sustainability Six different sustainable processes/materials went into creating the Cherish Waste collection. These technologies will be presented alongside collector’s items. Interactive video screens, sound cones and headsets are available to see how each process works and materials are displayed in a way that allows for a tactile experience for guests. Partners featured in the exhibit include Natural Fiber Welding, Newlight, Unifi, Inc., ITOCHU corporation, Eastman Naia™ and Global Change Award winners from the H&M Foundation Circular Systems™ and Rubi Laboratories.

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