Help SMEs and organizations increase their marketing footprint locally

WARE, Mass., September 21, 2021 / PRNewswire / – The Local Marketer ( recently announced that it has changed its name, revamped its website and now offers premium marketing packages to help SMEs and organizations to develop a targeted plan at several levels to develop new audiences. and impact local communities. The brain of a web consultant and author Roberto Torres, The Local Marketer is a model of his own, having been nurtured to grow from a small business to a full-time small business that has already helped dozens of businesses over the years. The local marketer uses a variety of marketing strategies on behalf of his client that are proven to increase sales and expand visibility.

The local marketer: a solid marketing strategy

Through online courses and consultations, as well as exceptional reading / training material, SMEs can find exactly what they need to expand their local presence while building their reputation and increasing sales. The basic products include:

  1. Mini-course on the basics of local research: Available in October, the mini-course teaches companies how to be discovered by Google, present products and services and facilitate customer contact.

  2. One hour local marketing consultation: A one-hour online consultation with networking and marketing professionals, Roberto Torres. Perform a local search audit and ask all the questions necessary to help new and ongoing marketing strategies thrive.

  3. Local SEO Checklist: Sign up to receive a localized SEO checklist with 20 tasks designed to help businesses rank in local searches. Save valuable time by reading and implementing proven approaches.

The local marketer: what exactly is local marketing?

Local marketing refers to how a business or organization can reach a target audience who live in a specific geographic area. Many of the strategies used by large companies nationwide are also useful for SMEs and local organizations, but it takes experience to understand how to adapt these tactics appropriately to a smaller, more localized audience. The Local Marketer offers help, showing customers how they can effectively take advantage of:

  • Online Ads: Use large platforms like Google, Facebook, and Beacon to target specific geographies, making sure customers see these ads every time they search a platform.

  • Sponsorships: An old but trusted way to positively impact a community, sponsoring local teams, events and activities helps a business build its reputation. Communities need business partners – learn how to chat with the local chamber of commerce to make a big impact on a new small business.

  • Partnerships: Partnering with an established and related business can quickly grow a customer base, while generating significant word of mouth publicity. A classic example is a restaurant that partners with a farm to supply local produce, but a wide variety of partnerships are possible.

  • Search Marketing: Local search marketing allows businesses to be discovered in local search results conducted online. Highly effective because it targets clients who are already specifically looking for the services of a business, search marketing requires a great website with high SEO ratings. The local marketer can help businesses create websites and web copies that rank high in search engine results.

For case studies, tips and useful marketing tips, visit The Local Marketer blog. Or follow them on social media: Twitter, LinkedIn.

About the local trader

Author of The Local Marketing Handbook, consultant and networking guru Roberto Torres founded The Local Marketer to help local businesses and organizations grow, while having a positive impact on the people who live and work in local communities. Designed for SMEs, internal marketers and agencies, The Local Marketer provides access to a wealth of information and resources that offer strategies on how to use local marketing in new and dynamic ways. And with one-on-one consultations available with Roberto, businesses and organizations have an expert ready to help them implement healthy practices that result in sales, while benefiting entire communities. For more information:

Media contact:

Roberto Torres
[email protected]
Phone. : 413-277-8691


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