Google has announced more powerful search engine technology that combines search criteria for more precise, tailored results, as it seeks to leverage its expertise in artificial intelligence to streamline user experience and maintain its grip on the market. web traffic.
The company unveiled the platform at its Search On ’21 event, where Google executives discussed how their AI developments aim to make information on the web more useful while limiting the spread of disinformation.
“There is more information accessible at your fingertips than at any time in human history. And advances in artificial intelligence will radically transform the way we use this information, with the possibility of discovering new ideas that can help us both in our daily lives and in the ways in which we are able to tackle global challenges. complexes, ”said Prabhakar Raghavan, senior vice president of Google.
Google seeks to reclaim and maintain market share, especially in the commercial space, as more and more users bypass its search engine to access platforms directly.
It has already lost the top spot to Amazon as more and more people now buy directly from the e-commerce company’s platform. For Apple users, a search can simply be performed by performing a voice command to its AI assistant Siri.
“The consumer will buy where the convenience, the ease of finding products and the availability of products are most satisfactory. Search features that facilitate the best experience will be a draw for consumers – the number of clicks to fulfill orders and the returns process will be a factor, ”said Leslie Hand, group vice president of IDC Retail and Financial Insights. The National Thursday.
“Google and various retailers have markets that rival Amazon, Alibaba, Lazada, and others around the world.”
The Covid-19 pandemic has caused a major shift in consumer preferences and accelerated the digital switchover, with homebound users increasingly turning online for shopping, entertainment and work. A recent PwC survey showed that 44% of consumers buy using a smartphone, with 42% saying they use voice assistants at home.
Google unveiled MUM technology at its annual I / O summit last May. It uses its so-called T5 framework – Text-To-Text Transfer Transformer – and is said to be 1,000 times more powerful than the Bert technology (Bidirectional Encoder Representations from Transformers) that the company currently uses.
The revamped search technology, using the company’s Google Lens image recognition tool, will combine data from text, images and even video, which would then provide more accurate and tailored results. Lens has been updated with new AI-powered language features that will further refine searches.
“For example, when you search for ‘short jackets’ we will show you a visual feed of jackets in different colors and styles, along with other useful information such as local stores, style guides and videos,” Bill Ready , president of commerce, payments and the next billion users at Google, said.
“From there, you can easily filter your search by style, department, brand and more – and when you find something you like, you can look up ratings, reviews, and even compare prices to get the best deal. . “
A “Lens mode” option will be added to the Google application on Apple’s iOS. However, it will initially only be available in the United States, with a worldwide rollout thereafter.
The company also won over potential users last year by allowing businesses to list their products and services on Google Shopping for free. The platform had charged some fees since 2012.
Other features Google introduced to stay more relevant in search included a new “forest fire layer” on its Maps app, as forest fires are becoming more prevalent around the world due to climate change. The feature provides users with up-to-date information on multiple fires at once, with links to relevant government and emergency response services.
The ‘About This Result’ feature has also been given additional options, including more information about the sources and what other users have said about the sites, in an effort to combat misinformation.
Updated: October 2, 2021, 08:56 AM