Google Ads launches Performance Max upgrade tool


Google Ads is starting to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and local campaigns to Performance Max.

Earlier this year, Google announced the removal of Smart Shopping and Local campaigns, as Performance Max offers the same fundamental functionality.

Google will automatically upgrade campaigns to Performance Max towards the end of September. However, advertisers are encouraged to update their campaigns in advance.

Here’s what you need to know about the auto-upgrade tool, including how to use it and when it will be available.

Using the Google Ads Self-Upgrade Tool

You can access Google’s self-upgrade tool for Local and Smart Shopping campaigns from the Recommendations or Campaigns page or by clicking the link in a notification.

Upgrading is a simple one-click process. An example is shown below:

Image credit: Screenshot from https://blog.google/products/ads-commerce/upgrade-to-performance-max/, August 2022.

Historical campaign performance from your previous local campaigns will carry over to your new Performance Max campaigns. Campaign settings such as conversion goals, budget, creative assets, and bid strategy will also carry over.

After the update, local campaigns will be set to “deleted”, which means they cannot be edited or reactivated.

Availablity

Google says the self-upgrade tool will roll out in phases throughout August and early September.

If you choose not to use the self-upgrade tool, Google will automatically update your Smart Shopping and local campaigns around the end of September.

Google will perform a second round of automatic updates in 2023 for campaigns that won’t update in September. This is to minimize disruption during the holiday season.

You can expect to receive a notification from Google before your campaigns are automatically updated.


Source: Google
Featured Image: Tada Images/Shutterstock

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