Former NBA forward Shane Battier plans to join Yext board


Jabari Young, CNBC sports reporter

Shane, tell me about this role, board member at Yext, this NYSE listed software company, how did you find out about the company and what made you want to join this post?

Shane Battier, former NBA forward and Yext board member

It really is an exciting business, Jabari. I met founder and chairman Howard Lerman, compatriot Duke Blue Devil, many years ago when I quit playing basketball, and then we talked about joining the company. But for those who don’t know, Yext is a search software provider that uses AI to transform the search capabilities of brands or organizations around the world. And at first glance, it doesn’t sound very, very exciting, maybe. But, when you dive into the research experience and the research world, you can go down rabbit holes, and it’s really amazing technology and, and an opportunity to put my imprint on my first business experience. I retired from basketball after 13 years with the Miami Heat in 2014, and worked in media, worked in hospitality offices and built a great foundation, the Battier Take Charge. Foundation. And I just felt it was time to itch somehow. And and I love the technology. I have always invested in technology. And I have always been passionate about learning about it. And I called Howard after five years, and I said, “Hey, you got a place for me because I think what you’re doing is pretty amazing, and I want I want to help.

Jabari Young

What do you want to do with this business? I mean, like I said, like you said, they help businesses, you know, increase their digital presence. And now, you know, we’re in a new era of how people search for businesses, right? Some friends that I’m going to walk into the room, and they’re all talking about Amazon, find this or Siri doing that. So search engines and the way people search for businesses is constantly changing. But what do you hope to bring by becoming a member of the board of directors?

Shane Battier

Well, first of all, when you think of search technology, we’ve all been so conditioned to search for something, and then we all scroll down the page, don’t we? We know what is at the top of the page may not be the answer. And in the good old days, research was done around keywords. And this technology is sort of disappearing. And so it’s a new idea that Yext is developing that you actually get your questions answered when you query something, which is pretty awesome. And so you know, what I hope to bring as if I am a professional basketball player. I did not go to business school. I interned for Morgan Stanley when I was in college, so I know enough to be dangerous. But what I do know and what I hope to bring to Yext is the experience of team building. The ability, the experience of winning championships, I’ve been to places where I’ve changed culture from losing culture to winning culture, I’ve played on championship culture, at Duke University and, and the Miami Heat. And so I know teams, I know people, and sometimes in technology, we’re so caught up in real data and the technology that we’re developing, you need people to execute. And so that’s what I’m hoping to bring to the table and help Brian Distelburger, the chairman, Howard Lerman, the board. Just with those who have this dynamic.


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