European partner companies form an umbrella company


European partner companies form an umbrella company

October 17, 2022

Shareholders of northern European research companies RAIT, Dive and Intra have agreed to transfer the companies under a new holding company called STATCO. Ownership and branding of individual companies will remain unchanged.

RAIT is a search company based in the Baltic states that in 2017 acquired much of GfK’s custom search operations in the region and last month took a 51% stake in search technology company CX Synopticom; Dive specializes in mystery shopping; and Intra a panel operator.

STATCO will be led by CEO Kaspar Jänes (pictured), who served as CEO of RAIT before leaving to take on the same role at Intra in 2019 – and also served as chairman of Dive. Jänes says of the new training: “The goal is to create a global organization that would simplify discussions with customers and partners who are interested in the wider range of STATCO’s business. The companies will continue to operate under their respective brands and there are no individual rebranding plans.” All STATCO divisions have pursued an active acquisition strategy, and Jänes says being part of STATCO will facilitate discussions with potential partners and funders.

RAIT CEO Dovilė Konak says the arrangement will give the companies added attraction “in a highly competitive industry”, while Dive Managing Director Kerli Soosaar comments: “As a mystery company, Dive operates a brand specializing in market research – this sometimes seems niche for clients looking for a holistic approach. , we are one of the largest players in multinational research in Northern Europe”.

Together the companies employ over 150 people in 8 Northern European markets. The holding group’s website is at www.statcogroup.com, while the three partners are at www.dive-group.com, www.raitgroup.com and www.intraresearch.com.

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