Stravito launches Visual Insights tool and hires a CPO
May 25, 2022
Knowledge management platform Stravito has launched a visual insights tool called Atlas, allowing clients to explore and integrate their market research findings, and present insights in a ‘miniature’ visual format . The company has also hired Steffen Bilde as Chief Product Officer (CPO).
The Stockholm-based company offers a platform using proprietary AI software to help users access market research and insights. The system automatically classifies and labels unstructured data; and an in-depth search function discovers and organizes information, helping teams collaborate both within their company and with external agencies.
The new Atlas tool offers a visual way to explore available information, reveal hidden connections between topics and categories, get additional context on keywords, identify trends and create stories around of the main conclusions. Users start with a search as broad as a single word, such as “sustainability”, and the tool then uses a word cloud-like interface to present various clickable “orbs” tagged with related topics.
Atlas also comes with ready-to-use images to use in documents and presentations, and the most relevant citations and pages are retrieved by smart algorithms, which the company says saves users hours of scrolling through long reports just reading the Key Ideas automated summary. Thor Olof Philogene, CEO and Founder of Stravito, comments: “Atlas was designed to help any employee, on any team, easily navigate vast amounts of information and discover inspiring research that allow them to build their own stories and do informed business. the decisions’.
image (pictured) joins with a background in building next-gen SaaS products, having worked as VP of Product Strategy at Customer Service Platform Dixa, and most recently as Product Manager at Fintech Coinify. He is based in Copenhagen.
The company, which also has offices in London, Amsterdam and Boston, is online at www.stravito.com.
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.