Daily News from Online Research no. 32268


YouGov continues its strong growth

October 19, 2021

YouGov reported revenue of £ 169.0million for the fiscal year ended July 31, up 18% like-for-like and 11% reported. Reported pre-tax profit increased 24% to £ 18.9 million, and adjusted operating income increased 32% like-for-like (21% reported) to £ 31.2 million.

Comparable figures (“underlying” is YouGov’s word) take into account the impact of exchange rate fluctuations and acquisitions. The company cited strong performance in its three divisions and geographies “driven by continued customer demand”. Data products division revenue increased 13% (18% underlying) to £ 58.0m, with a strong contribution from Continental Europe; while Custom Search revenue increased 2% (12% underlying) to £ 65.6 million, with the planned closure of operations in Kurdistan being offset by “exceptional performance” in the US. The company says the consolidation of sales between these two divisions resulted in larger and more strategic long-term agreements signed during the period. The third division, Data services, was the fastest growing with revenue up 20% (22% underlying) to £ 45.5million, due to “continued strong customer demand for more tactical projects and fast ”.

YouGov said it has seen widespread growth across all geographies, with the US and Continental Europe continuing to perform exceptionally well with major contracts won; launched a number of new products throughout the year, including the YouGov Safe data marketplace; and invested some £ 11.7million (FY20: £ 8.9million) in expanding its panel into 15 new markets, adding 53% to its registered member base, now at 17.5 millions. The company started operations in Latin America (Brazil) and made targeted acquisitions including an open banking Lean App start-up and data research and analytics companies in Turkey, Australia and Canada. Last week it acquired Rezonence, a UK-based advertising technology company. It also made progress in the development of its YouGov platform, which, when fully deployed, “will allow customers to seamlessly move between data products, perform research surveys, analyze results. , display personalized trackers and perform marketing activation, all with one sign – on the platform ‘.

CEO Stephan Shakespeare comments: “We are pleased to end this fiscal year on schedule, demonstrating sustained growth despite the continued disruption caused by the pandemic. This is a testament to the resilience of our business model, the hard work of our staff and the increased demand for YouGov’s bespoke solutions, providing valuable opinions and consumer insights to help our customers make informed decisions. ” He adds, “YouGov also continues to show momentum on the announced strategy as we enter the third year of our second long-term strategic growth plan. We believe that the investments we made during the first half of our plan put us in a strong position for the last two years ”.

Non-executive chairman Roger Parry (pictured) has announced he will step down in 2022, with the board currently seeking a successor; and says this is accompanied by a thorough external review of its board of directors, senior management structure, skillsets and succession planning. Parry said: “During this fiscal year YouGov celebrated its 21st anniversary, having been founded by Stephan Shakespeare and Nadhim Zahawi in 2000. YouGov began its journey as a UK internet-based polling company and has since grown into a world-class global data analytics provider When I joined YouGov’s board of directors in 2007 the group’s market capitalization was around £ 130million and we had around 80 staff. am extremely proud to say that we have started fiscal 22 with over 1,350 employees and a market capitalization exceeding £ 1.3 billion.

“The success of YouGov is in large part due to the hard work, commitment and talent of our teams around the world. On behalf of our shareholders, I would like to thank them for the role they played in helping the Company achieve this extraordinary achievement and for their continued support ”.

Website: www.yougov.com.

All 2006-21 articles written and edited by Mel Crowther and / or Nick Thomas, unless otherwise noted.

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