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NEW YORK, Feb. 16 2022 (GLOBE NEWSWIRE) — Today, Conductor, the leading enterprise organic marketing platform, announced that it has entered into a definitive agreement to acquire real-time website monitoring and auditing solution ContentKing. This marks a significant step towards greater consolidation in the organic marketing space. ContentKing’s technology will be integrated into the Conductor platform as a comprehensive end-to-end organic marketing solution for businesses.
The importance of digital presence has grown rapidly, accelerated by the effects of a global pandemic. More and more companies are focusing on SEO to grow their business. As marketers face increasingly complex needs and competing priorities between web, SEO and content teams, Conductor believes the solution lies in a platform that brings together all parts of the workflow. SEO work, and technical monitoring of the website is the foundation of this workflow.
Conductor says ContentKing will play an important role in its strategy to establish greater leadership in the technical SEO space and improve cross-team collaboration to drive better results in organic marketing within companies. Specifically, Conductor focuses on ContentKing’s real-time monitoring capabilities, which it believes will enable an unparalleled, proactive and integrated workflow for marketers of the future. All ContentKing employees will join Conductor to help build the company’s internal research expertise and product knowledge.
“From the very beginning, we have been committed to building a platform that puts the success of our customers first. We are constantly inventing new ways to help organic marketers have a greater impact on their organizations. That’s why we’re thrilled to welcome ContentKing to Conductor,” said Seth Besmertnik, CEO and co-founder of Conductor. “With Conductor and ContentKing joining forces, digital teams will now be able to proactively ensure constant site best practices and a quick triage of any future issues. This will mean more time spent improving overall content and digital experience, and less time solving problems, losing revenue, and worrying about a problem you didn’t know or couldn’t identify before.
In November, Conductor raised $150 million in funding from growth capital firm Bregal Sagemount. The combination of Conductor & ContentKing creates the first ever end-to-end enterprise organic platform in the category, made possible by this funding.
Vincent van Scherpenseel, CEO and co-founder of ContentKing, sees joining Conductor as a major catalyst for the SEO industry. “For ContentKing, this combination significantly accelerates our ability to achieve our long-term goals and vision. This is an exciting opportunity to play a role in creating an end-to-end solution for how teams can work together and drive value in an ever-changing search landscape, a search landscape that never never sleeps,” van Scherpenseel said.
“Conductor and ContentKing share the same goal of introducing new ways to help organic marketers unlock greater impact and team up with the rest of their organizations to achieve more,” Besmertnik said. “And we’re thrilled to have them join us in our mission to shape the future of organic marketing.”
More information on the acquisition can be viewed at driver.com/learning-center/contentking.
About the conductor: Conductor is the world’s leading organic marketing platform, helping businesses accelerate search traffic, digital growth, and revenue. Conductor’s technology helps marketers create powerful marketing content to drive high-quality traffic to their site and track their organic performance. Conductor ranked at the top of the Forrester Wave 2020 for SEO platforms and is ranked #1 on TrustRadius and G2 by enterprise marketers. Its forward-thinking clients include global and emerging enterprise brands such as Verizon, Visa and Slack. For more information, visit Driver.com.
About ContentKing: ContentKing is a cloud-based service that provides real-time SEO auditing and change management to improve and maintain search engine visibility. ContentKing makes it easy for digital marketers to improve their search engine visibility and fix issues before visitors and search engines notice. ContentKing analyzes and monitors websites 24/7 and provides actionable insights from all collected data. For more information, visit contentkingapp.com.
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Source: Driver, Inc.