This Key Inventor Sales and Marketing Tool Should Have These Basics – And Maybe More
Your store, product, or service page can be the most important page on your website because that’s where you make your money.
BY ELIZABETH BREEDLOVE
Do you have a website for your business or invention? If not, why not? If so, when was the last update?
A good website is an extremely important part of starting and growing a successful business. Successful websites have several things in common, ranging from specific page types to the content they include.
Whether you need to build a website or revamp your current site, include these elements.
Home page : As you surely know, every website has a home page: the screen view you reach when entering a domain (for example, inventorsdigest.com).
This is the page most people see first, the page that will likely appear first in search engines such as Google.
This page needs to be interesting and engaging in order to capture viewers’ attention in a second or two. It should load quickly, look professional, and clearly explain your business, product, or invention in a way that is easy to understand quickly.
It should also include information on how your business can benefit the site visitor. In addition, it should include some kind of call to action, such as purchasing a product or contacting you about a service.
Shop page, product page or service page: This page (or these pages) can be the most important page on your website because this is where you make your money.
Think of your Shop page as your storefront. This is where you will show all the products you sell, where site visitors can purchase your products. Typically, this page is configured with a grid that includes the product name, price, and a photo. These links to individual product pages.
Product pages typically include a summary of the product with a photo, followed by more detailed information below. This is where you should include descriptions, specifications, technical information, sizes or dimensions, ingredients, if applicable, information about the benefits offered by the product and any other information relevant to someone who buy your product.
Make sure the pages explain in detail what your product is and why the customer should buy it. If your site is an eCommerce site and will function as a real store, you should also include an Add to Cart button for all site visitors who want to make a purchase.
Service pages are similar to Product pages, although service-based websites often don’t function as a storefront. Instead, they invite interested viewers to contact the company to find out more.
Your Service Pages should start with a summary of the service being offered, followed by a more detailed explanation of it, along with the benefits to the customer and anything that sets you apart from the competition. If you offer multiple services, you may want a page with a brief overview of all your services and additional pages dedicated to each service that provide more detailed information.
On: Now that you’ve covered all of the information about the product or service you’re offering, you’ll need a page that explains more about you or your business.
Your goal with this page should be to give your customers an overview of who you are and who your business is. Use it to explain who your business is, its history, and a little more about you, the founder. Explain what makes you an expert and the best choice for whatever you have to offer.
You can also use this page to show off your team, so site visitors and customers can get to know the people behind the business.
Contact: The contact page allows any potential or current customer to contact you. Include several ways for them to reach you: phone numbers; an e-mail address or a contact form; links to your social media profiles; your office address and anything else that seems relevant.
You can also include some of this information in the footer of your site.
Improve your game
Once you have identified the most important pages on a website, you can begin to consider other pages to add to your sitemap. Depending on the nature of your business, you can add many different pages and types of content. They should all work together to provide a better and more complete picture of your business; to improve the functionality of the website; and / or to increase the presence of your website in searches conducted through search engines such as Google.
Testimonials, case studies, success stories or media mentions:
Providing social proof to encourage customers to make a purchase is an important part of any successful marketing tactic, and your website is no different.
What this looks like will vary depending on the nature of your business, but look for opportunities to show how others use and love your product or service. This could mean that you have a page dedicated to testimonials, another for case studies and success stories, and a third for media mentions, or you can have a page for all of that. Or maybe it doesn’t make sense to have an entire page dedicated to this, so instead you include reviews on your product pages or testimonials on your service pages.
However you go about it, showing how others benefit from using your product or service will go a long way in helping you be successful.
FAQs and practical content: If you ask yourself the same questions over and over again, you can probably benefit from an FAQ page or some handy content. When creating the page, make sure that it not only answers questions, but also alleviates customer concerns, while encouraging them to purchase your invention or contact you about your service.
Blog: It’s not a necessity, but blogs are certainly useful! They are especially important for search engine optimization (SEO), which helps you make sure your site appears in search engines such as Google.
Blogs provide more information to site visitors, but they also provide context and content that search engines can use to categorize your site. Keep your blog posts relevant to the product or services you are offering and use them to deliver valuable and interesting information to your customers.
Careers: If you are actively recruiting or looking to grow your team, your website is a great place to market vacancies. Include information about the position you are looking to fill, the requirements of the right candidate, and the duties the position entails. Include information on how to apply.