PLDT Inc.’s Smart Communications scored a decisive victory by hiring global sensation BTS to headline its marketing assault in 2021.
With millions of loyal fans, iconic South Korean artists are sought after by brands around the world. Of course, their approval or any sort of association comes at a high price and goes through a rigorous process.
This is something Smart pursued and ultimately hung up on although rival Globe Telecom, which also tapped South Korean Blackpink, made its own offer, according to our reports.
Even then, Globe had managed to get attached to the name BTS.
Some would call it smart marketing when Globe collaborated with Tiny Tan, the cartoon characters “inspired” by the members of BTS.
The phone company donated Tiny Tan masks, which were given away and made waves on social media or as a reward to subscribers.
Smart officials have been silent on these marketing tactics that are happening in plain sight. But sources from Biz Buzz said they quietly took action and even contacted South Korean company HYBE Corp., the company that runs BTS.
Needless to say, counterparts in South Korea were unhappy and we heard that some shipments of masks – from the appropriate authorized distributor wary of HYBE’s wrath – have been canceled.
In fact, talks were underway for a separate marketing agreement with another licensee. We were told the case had exploded like a stick of dynamite minus the merry rhythm.
—Miguel R. Camus
No Bitcoin endorser
The Philippine Stock Exchange (PSE) might be interested in opening its doors to digital assets such as cryptocurrencies in the future, if and when a framework for this has been released by the Securities and Exchange Commission.
However, this is not about peddling bitcoin or any other cryptocurrency as some social media scammers claim.
The PES has warned of a fake social media account using his identity to spark interest in bitcoin. This account, which called itself “The Philippines Stock Exchange Inc.”, used the PSE logo and the Facebook account of a PSE employee as a contact person.
While that Facebook account has now been suspended, the PES has warned that the people behind the unauthorized use of its name and logo could try to trick people over and over again into creating similar fraudulent accounts in the future.
“The PSE does not sell shares directly to the public, as stock transactions are carried out on the stock exchange through approved brokerage firms. The PSE also doesn’t sell cryptocurrencies, ”the PSE said in a warning last week.
“Likewise, PSE employees do not promote, for investment purposes, any specific stock, any particular investment instrument or cryptocurrency,” he added.
The PSE reminded the investing public to exercise caution and due diligence in dealing with social media accounts that allegedly offer investments and pose as employees of the PSE or stockbrokers.
Which companies are the best employers for young graduates in the Philippines? The top 10 list includes a large local pharmaceutical company, a fast-growing multinational consumer goods group, three local banks, a fast-growing design platform, an energy giant, a telecommunications company and a technology company.
Based on the list of GradPhilippines’ Best Graduate Employers in the Philippines, the topnotcher is Unilab, run by the Campos family, a leading pharmaceutical company in Southeast Asia in terms of revenue, followed by Nestlé Philippines.
Despite losing his franchise in Congress after incurring the wrath of Pres. Duterte, ABS-CBN is still high on the list in third place, followed by graphic design platform provider Canva (co-founded by entrepreneur Fil-Aussie and youngest Australian billionaire Melanie Perkins).
The country’s largest lender, BDO Unibank, ranked fifth.
“BDO considers its employees to be its most valuable assets. It employs more than 38,000 professionals with diverse backgrounds and expertise in various fields. With its workforce, the bank is able to find ways for its customers every day, ”said Evelyn Salagubang, BDO Senior Vice President and Group Head of Human Resources.
“We are continually innovating in our recruitment strategies to invite the country’s most talented professionals to join our organization and, in so doing, help enrich their careers. We are proud of the number of our employees who have been with us for decades, some since graduating from university. We are grateful for the continued loyalty of our employees and their contribution to BDO’s success, ”she added.
Shell Philippines placed sixth, followed by Globe Telecom, Bank of the Philippine Islands, Union Bank and Accenture.
The Top 100 Graduate Employers list ranks companies based on their web search popularity and average ratings on top job boards. GradPhilippines undertakes a comprehensive methodology to arrive at its industry and overall ranking, which includes a review and consolidation of search engine data, pageviews and employee reviews.
More than 600 Filipino companies were nominated before arriving at the final list. The criteria included are the posting of career opportunities for new graduates on job boards, the posting of job or internship offers on any Prosple site in 2020 and more than five searches on GradPhilippines. com.
—Doris Dumlao-Abadilla INQ
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