Affinitiv promotes Adam Meier to President and CEO

Affinitiv promotes Adam Meier to President and CEO

September 24, 2021

Affinitiv, which provides data-driven marketing and software solutions to the automotive industry, has promoted Adam Meier to President and CEO. He succeeds Sid Nair, who had been CEO for a year, and whose next career development is not yet known.

Affinitiv works with automotive manufacturers (OEMs), dealer groups and individual automotive dealerships, providing insight into the customer experience throughout the automotive lifecycle through its Atlas digital experience platform. Meier (pictured) joined the group in 2016 and has since served as COO and CFO. Previously, he spent over eleven years at the Brandmuscle marketing platform, where he most recently served as CFO and Executive Vice President of Operations, after starting his career as an auditor at Deloitte & Touche.

Scott Marden, Managing Partner of CIP Capital and Member of the Board of Directors of Affinitiv, comments: “We believe that Adam’s approach of leading by example, leading and empowering, and being a communicator strong and transparent is what Affinitiv needs at this important juncture. We are excited that Adam will become the new President and CEO and look forward to continued growth for the organization and our clients. ‘

Along with Meier’s appointment, Affinitiv also promoted Ray Trantina to COO, Joe LaDuke to CFO and John Krzyston to COO.


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