When it comes to SEO, are your organization’s teams communicating effectively?
Or do they seem to work on their own island?
How do you keep everyone informed as the digital landscape continues to evolve?
Let’s start with something everyone in silos understands: being discovered online is critical to achieving your business goals.
Getting found on the SERPs involves a comprehensive SEO strategy that touches every aspect of the website and includes all the teams involved.
On July 27, I hosted a webinar by Patrick Reinhart, Vice President of Digital Strategy and Customer Success at Conductor.
Reinhart showed how you can get your team together to fix SEO issues before they damage your rankings — and your results.
Here is a summary of the webinar.
To access the full presentation, fill out the form.
How silos affect growth
SEO is a team sport; you know that.
You also know the main problem here – not everyone knows they are part of a team.
Plus, executives say SEO takes too long, but you know SEO doesn’t take too long – organizations take too long.
Most of the time, SEO teams struggle to get buy-in from groups and leaders. With silos and without management buy-in, it will be difficult to grow your business.
Long story short:
- Silos = Flat growth.
- No silos = Strong growth.
Don’t let silos form within your company when you’re a leader.
Conductor has surveyed hundreds of people about how long it takes for flat-growth businesses versus high-growth businesses to publish a new webpage, edit a title tag, and edit the meta description.
[Here’s what their surveys found] Access the webinar instantly →
How organizational agility can break down silos and accelerate success
We discovered that 72% of things people do are simply optimizations for day-to-day operations.
When your business slows down for these day-to-day tasks, you risk losing customers to competitors who are faster at ideation, creation, and implementation.
That is why organizational agility is so important for SEO.
[See what agile organizations can achieve] Access the webinar instantly →
So who needs to hear this? Which teams should you focus on first when breaking down silos?
The 3 teams you need to run a successful campaign
In order to run a successful campaign and start thinking about organizational agility, it’s important to break down the walls that separate these three important teams:
So today we’re going to find out how to get people in these separate silos to come together for success.
[Find out where most enterprises are failing] Access the webinar instantly →
How to end the silo mentality and increase business agility
1. Embrace reality.
Be honest and assess whether you are a flat-growth or high-growth business.
2. Talk to each other.
One of the biggest wins you can get is meeting people and building relationships with them.
Be sure to grasp their level of understanding and be the teacher.
You have to educate.
3. Send reports and make sure people read them.
Send reports at a regular cadence and make visuals easy to understand.
[Find out the different reports content and web folks need to create] Access the webinar instantly →
4. Evangelize internally.
Most people don’t know what all of this means, so teach them. Form the company by:
- Support stakeholders in reporting.
- Host a lunch and learn.
- Give credit to people who do good work.
- Intentionally taking time to educate.
5. Celebrate victories publicly.
Tell people they are doing a good job.
Highlight stories through emails/videos, involve them in essential service updates, or even create giveaways for them to show off!
6. Encourage friendly competition.
Gamify the experience!
Reward the best performing content for the web, who processed the most tickets, or other easy and economical ways like free lunches, gift cards and happy hours!
7. Eliminate process inefficiencies.
Look for inefficiencies in your processes and eliminate them.
[Learn More] Access the webinar instantly →
8. Haunt people.
Be persistent, consistent, attentive and boring.
Once you start the conversation and other teams see how easy it is, they’ll understand how important it is to the business.
Ultimately, the goal is to create content and experiences that appeal to the hearts and minds of your customers. Once you do this, search engines will follow.
The only algorithm that matters is the needs and wants of your customers.
You need to create systems that facilitate teamwork so that your organization is agile, allowing you to connect with your users for long-term success.
[Slides] 8 ways to end the silo mentality and increase business agility
Here is the presentation:
Join us for our next webinar!
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Featured Image: Paulo Bobita/Search Engine Journal