We’ve all been guilty of using Google to search for mundane questions, like “How many ounces are in a pound?” or “Can I use bacon grease as an oil?” However, Google has also led many of us to information and news that has become essential to our lives and businesses. Maybe you even used Google to find this article.
With so many questions to ask Google, it’s no surprise that Google ad placements are a vital asset to businesses of all sizes. According hubspot“Google is the most used search engine, receiving more than 5 billion search queries per day. Not to mention that the Google Ads platform has been around for almost two decades, giving it a certain seniority in the field of advertising. paid advertising. And, according to Google, advertisers earn $8 for every dollar spent on Google Ads.”
Learning to harness the power of Google Ads will set your business apart from your competitors. Here are some tips to help you get started.
Optimize your website
Google has a complex algorithm that forces ad creators to consider more than the ingenuity of their product or service offering. According Google“Ad Rank is recalculated each time your ad is eligible to appear and participate in an auction, so your ad position may fluctuate each time based on your competitors, search context, the person and your quality at that time.”
Vice President of Strategic Partners at SEO Werkz, Chris Siebeneck, said, “[In 2021, website] usability has become an important part of Google’s search algorithm. People should be able to use your website easily and do what they want or what you want them to do. Google realized this and looked for ways to judge it and incorporate it into the algorithm. If your site is difficult to use, then Google doesn’t want to send people there just to get frustrated.
There are several ways to optimize your website, including making your site more usable through mobile devices. According to Statistica, “In Q4 2021, smartphones accounted for 71% of U.S. retail site visits and drove 58% of online shopping orders.” In contrast, desktop users only generated 27% of retail website traffic.
Use crucial keywords
Strategic SEO requires you to also identify the keywords your target market is using in their search engines. Once you identify these keywords, you can use them in your content and drive more relevant traffic to your site.
“SEO keyword research is a method used by businesses and SEO professionals around the world to identify what interests their audience,” said Jae Bae, Founder and Head of Growth at Hedley Digital. “Businesses use it to find out which phrases or words are popular with their target audience so they can rank higher in search engines, making their websites more visible to potential customers.”
Founded by Chris Fawcett, Third Marble Marketing has worked with various clients to create effective Google Ads strategies for highly targeted keyword searches.
“A client who exemplifies highly targeted keywords is a female rabbi who specializes in arranging same-sex marriages,” Fawcett said. “Clients like her provide consumers with an extremely specialized service, which means that people looking for these services have to search using very specific keywords on Google.”
Google Search Console (GSC) is a great place to start your keyword research. GSC provides free information on the words driving the most traffic to various websites and other SEO metrics. This information will come in handy when building your “seed keywords” list and using those words in your content.
Create valuable content
It is essential to use relevant keywords for your audience. Still, remember that your customers consume mountains of content throughout the day and crave new and informative content.
A study revealed that 77 percent of individuals will use Google search at least three times a day and will see around 10,000 ads on average. If your Google ads stand a chance against those other 9,999 ads, they must contain substantial value that only you can provide.
Jessica Wong is the founder and CEO of Valux Digital, a full-service marketing and public relations firm. She has over 20 years of experience and reminds leaders and content creators that their content is meant to provide meaningful value, not just fill space.
“Meaningful content is what drives engagement and can help capture ‘hand-raisers,'” Wong said. “If your brand manages to build a reputation for providing unique, quality content, then you’ll be in a prime position to retain your followers. In general, I’ve found that blog posts need to be at least 300 words to be rank well in search engines, and HubSpot estimates that the ideal length for SEO is between 2,100 and 2,400 words.
Paying attention to the number of words your target audience prefers can seem tedious, but can pay you big dividends.