10 tips to make your website visually appealing

Creating a visually appealing website can seem like a complicated task. There are a few basic principles that need to be followed in order to create visual appeal that people will want to revisit. Don’t use distracting animations, skimp on photography, and avoid designing your pages for a big screen. Additionally, you should avoid creating your pages using an overly simple visual hierarchy.

Avoid distracting animations

Animated graphics are increasingly common on websites and can be an effective way to grab a reader’s attention or highlight a specific page feature. However, if your website redesign is too busy with animations, it can harm the content, slowing down your visitors’ browsing experience. This could lead to increased bounce rates and lower search engine rankings, so be sure to use only a few effective animations.

Try to avoid images that are too bright. While these can be eye-catching, they will quickly make your visitors lose patience and turn them away from your website. For example, while a dancing monkey may be entertaining at first, it will quickly become irritating if it continues to interrupt their experience. Try to avoid these kinds of animations, especially if you are creating a website for a business.

Avoid skimping on photography

While it’s easy to get carried away with fancy graphics and images on your website, it’s essential not to skimp on photography. While beautiful images are a must for any website, skimping on photography will actually hurt your website’s performance. High quality photos can consume a lot of bandwidth and you don’t want your visitors to wait. Make sure your photographer optimizes the images to avoid this problem.

The foundation of any visually appealing website is a solid design, with a conscious color palette. Different colors evoke different emotions and trigger different responses, so it’s important to keep your brand colors consistent across your website. For design inspiration, try using a tool like Canva’s color wheel. Good photography adds instant visual appeal to your website. A well-composed and well-lit photograph will instantly capture the viewer’s attention and inspire confidence.

Avoid designing pages for a large screen size

To make your website visually appealing, you should not design your pages with large screen resolution in mind. Over 60% of all monitors are set to 1024×768 pixel resolution, and only about 17% of users use 800×600 pixel display resolution. The best solution is to use fluid layouts and stretch your page to fit the size of the user’s window.

Avoid skipping the visual hierarchy

One way to improve the usability of your website is to use a visual hierarchy. This design strategy focuses on placing elements in order of importance. This helps your visitors understand what you have to offer. Without a visual hierarchy, your website might be too confusing to use. However, if you use this design strategy correctly, your website will be much more attractive. Below are a few ways to use visual hierarchy to improve your website’s usability.

The use of visual hierarchy is important for any website design. It adds functionality and beauty to your website and guides the human eye from element to element. It acts like an invisible computer pointer, helping to prevent clutter and eyestrain. A good design will be organized and use a visual hierarchy. Incorporate a visual hierarchy into your website design and you’ll be well on your way to making it look great!

Avoid skimping on consistency

When designing a website, you want to focus on visuals. Consistency in your website’s appearance is essential to its usability and visitor experience. The overall look should be consistent across all pages. For example, you can use a different layout for your landing page than for your other pages. Using consistent color schemes and layouts will make the overall look of your site more professional and visitors will feel more comfortable using it.

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